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About this Event

In a rare event, the Valley's own Anheuser-Busch brewery is opening it's doors for one evening to benefit The San Fernando Valley Rose Parade Organization. Don't miss your chance to check out this historic landmark while sampling limited edition and seasonal brews. Say cheers to an exciting evening filled with stand up comedy and music.

Ugly Sweater Contest

Come dressed in your best (actually, your worst!) holiday sweater for your chance to win prizes in our Ugly Sweater Contest.

Doors Open: 7:00pm | Showtime: 8:00pm

Featuring: (Comedian Line Up Includes)

Paul Moomjean (Dry Bar, Nickelodeon)
Ryan Talmo (The Valley Jesus) 
Rachel Dee (Improv, Comedy Cube)
John Wynn (World Series of Comedy Winner 2022)
Alice Payne (Caroline's NYC) 

Music by DJ Jerome

We're kicking off the event with live music by DJ Jerome, spinning past and current hits. Join us early for some great tunes and drinks.

Food Truck: Tacos Tacuba (Vegan Options Available) 

Benefitting San Fernando Valley Rose Parade Organization:

The San Fernando Valley Rose Parade Organization is comprised of volunteers and dedicated individuals with a common vision. Our mission is to highlight the vast population of the various and culturally diverse communities that make up the historic San Fernando Valley. The participation into the Tournament of Roses elevates local tourism while building relationships with other cities and organizations. It also brings together our community in sharing a common interest of showcasing the beauty of nature and conservation through our float. This opportunity allows us to work with local innovators in a variety of fields to complete our mission. As a 501(c)(3) non-profit organization we raise funds to develop, build, decorate, fund, and operate our float.


Should I purchase tickets in advance? 

It is strongly recommended to purchase tickets in advance, as tickets are limited for this special evening. 

How many drinks are included with my ticket?

Each guest will receive (2) Alcoholic or Non-Alcoholic drinks. You will not be able to purchase additional drinks at the brewery to ensure the safety of our guests. You will be able to get additional waters at no cost. 

Are the facilities clean and is it safe?

You bet! We go to great lengths to ensure the venue and restrooms are clean throughout the night. We hire a team dedicated to keeping the area spotless, and restrooms fresh and clean. We hire our own security company to ensure the safety of our guests and staff.

What COVID-19 precautions are you taking?

Masks are not required. However, we ask that you please respect those who wish to wear a mask and social distance. My Valley Pass reserves the right to update these policies at anytime based on state or local health guidance or mandates. We will notify you about new protocols, if necessary, in a final email that you will receive closer to the show date.

What age is free?

This event is only 21+ and older so please plan accordingly. No kids will be allowed

What time should I get there?

The doors open at 7:00pm and we encourage you to get there early so that you can choose your seat and pick up dinner with Taco Tacuba Food Truck. 

What is your seating policy?

Seating location is on a first-come, first-served basis. We encourage you to arrive early to choose your seats

Do I need to bring a printed ticket with me?

No....we can scan the digital ticket on your mobile device.

Can I buy my ticket at the gate?

Yes, if you arrive without a ticket, you will need to buy one at the gate only if tickets are still available.

Do you provide seating and can I bring my own chair?

We will be providing comfortable chairs. No outside chairs, canopies or umbrellas will be allowed. 

What can I bring with me?

With the exception of water, no other outside food or beverage is permitted.

Can I bring my pet?

For your pet's safety and the safety of others, pets are NOT allowed at this event.

Where do I park?

You will receive detailed parking instructions prior to the show via email. 

What happens if it rains?

If we are experiencing inclement weather on the day of the event, please check the My Valley Pass website ( for the most recent, up-to-date status. You can also check your email periodically. We will send you a notification if there is the need to reschedule the event.

How can I contact the organizer with any questions?

Send us an email at 

What's the refund policy?

No refunds at any time. All proceeds benefit The San Fernando Valley Rose Parade Organization.

Is my registration fee or ticket transferable?

Yes...if you cannot attend the event you can transfer the ticket to another person.

General Terms

All items are non-refundable, all sales are final.

Refund Policy

All items are non-refundable under any circumstances.